Brainstorm / Evaluation

While there are a variety of ways to brainstorm and evaluate a project, two solutions that are often used are Decision Matrix and Pro/Con list.

  • Decision Matrix - Used to evaluate different options against a set of criteria to determine what would be the best choice. Each option gives a score to the various criteria on a 5 point scale with 1 being the least likely to meet a criteria to 5 being the most likely to fulfill that criteria.

In some cases a weighting option can be included to indicate how important a criteria option may be to the overall solution.

  • Pro/Con - Used to evaluate solutions against positive benefits and negative disadvantages of a possible solution.

Decision Matrix Example & Pro/Con List Example

The entry example below is an example of a hybrid Decision Matrix ~ Pro/Con leveraging both evaluation methods to come to a consensus for a proposed solution.

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